Positioning to Win: The Secret Power of a Point of View - Sand Hill GroupMark Zuckerberg didn’t try to build a better Friendster, Instant Messenger or email. He had a different point of view. Zuckerberg famously told TIME magazine, “I think as humans we fundamentally parse the world through the people and relationships we have around us … what we’re trying to do is map out all of those trust relationships.” Zuckerberg called this map a “social graph.” He built his comp
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